What is the “free prize” inside? It’s a book by Seth Godin where he teaches the art of the free prize. What do I get in addition to the transaction that I wasn’t expecting through the customer experience? 

When you open a box of cereal at the bottom is a free prize. Inside a cracker-jack box is a free prize. In business, there’s something I get from you based on your knowledge, skill, desire, confidence, personality, and character that makes you special.

The challenge? Most of us have never been taught how to unpack our free prize. In this week’s podcast, I want to do just that. What’s your free prize intangibles? What makes you a must-have? What is your competitive advantage?