What is your FREE prize? 

• How can you Package & Sell Your Special
• What’s Your Personal Tagline (Life Motto)
• Turn your BELIEFS into Money

Overview:

• #1 question we get asked in sales (what do you do for a living)
• Most people commoditize themselves in the very first 3-5 words
• That’s because we see that question as an obligation rather than an OPPORTUNITY
• Gone through as much SCHOOLING as anyone but was never taught how to find, package, and sell my special inside the classroom.

Part I: Find Your Special

• What do you believe
• Based on unique PAST
  • Uniquely YOURS
  • Stop comparing yourself to others…
    • Spent my 20s trying to “find” my special and biggest problem was I compared myself to my mentors and disciples (emotional cancer)
    • Personal Story about Burt
    • Personal Story about Larry Kendal, Cardone, Tom Ferry

Part II: Package Your Special

• Free Prize Intangibles
  • What is a “free prize”
  • What are “intangibles
  • Examples: My Free Prize (STORY)
• Have to believe you have something incredibly valuable to offer this world
  • It’s not that you aren’t really good, it’s that not enough people know it yet
• 6-Parts of an Opportunity Statement
  • BONUS: Free Download

Part III: Sell Your Special

• Course in Confidence
  • Can’t SELL the cookware if you don’t buy the cookware
• Why is this important?
  • People do business with those they know, like, trust & RESPECT…
  • The opposite of boring is interesting
    • New-Age Carnegie and Simon Sinek
    • To sell is human
    • Storytelling dates all the way back to the stone-age

Conclusion:

• Why is this so important?
  • Attract the RIGHT people and repel the WRONG people based on your beliefs
• Do the heavy-lifting to know what you believe and marry it with your unique STORY