I believe having something to say is just as important as having somebody to say it to. Unfortunately, most salespeople are taught to lead with the commodity (products/services) rather than their unique belief proposition.

In this week’s podcast, I’ll teach you how to turn your M.E.S.S. (message, education, struggle, scripting) into your message. Don’t suppress the past, celebrate it. That’s what makes you unique. People don’t buy what you do, they buy why you do it.