What’s Your Free Prize?

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Find, Package, and Sell Your Special The last ingredient of a “Person of Influence” is the free prize inside. This is a concept made popular by marketing genius Seth Godin over ten years ago. A … Read More

Becoming a Person of Influence

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10 Ingredients of a Person of Influence During the last article, we taught why “status sells” and introduced the person of influence assessment. The reason we should all aspire to become a person of interest … Read More

Why I Believe Status Sells

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How Attractive is Your Personal Brand? Most salespeople are taught to chase business vs. attract it. Sales advice, especially early on, is filled with platitudes such as “get your name out there” or “hand out … Read More